Your buyer spends 50%+ of their time somewhere else.

Over 90% of IT purchases start ad-hoc and out of budget, and only 5% of a buy cycle is spent with a salesperson. Let’s find where your motion is losing them — and what that’s worth.

1. 01
   Name the challenge

   Start with what’s actually threatening the number — not a product pitch.

2. 02
   Size it

   Rough, transparent math on pipeline, win rate, cycle time or churn.

3. 03
   Pick the next move

   Keep exploring, leave a note, or book a peer-to-peer session with Paulie.