05 / INDIRECT STRATEGIES

Channel and partner leadership

Grow through partners with a clear plan

Time to impact
First 90 days
Business outcome
Create a clear path to partner-led growth with aligned economics, enablement, and channel rules.

What I bring

I bring the insight to decide where partners genuinely accelerate growth and the work ethic to build it properly — aligned economics, clear channel rules, and partner enablement that turns relationships into pipeline.

Where I fit

The organizations where this experience pays off fastest usually recognize these signs:

  • Partners exist, but few bring real pipeline
  • Direct and partner sellers compete for the same deals
  • No one owns partner economics or enablement

What I own in the seat

  • Assessing which partner types fit your buyers and motion
  • Designing partner economics and rules of engagement
  • Recruiting and enabling priority partners
  • Tracking partner-sourced and partner-influenced pipeline

What the organization keeps

  • A partner strategy with target partner profiles
  • Channel rules that remove direct-versus-partner conflict
  • A partner enablement kit
  • Partner pipeline metrics in your regular revenue review

First 90 days

  1. Days 1–30: review current partners, deals, and conflicts
  2. Days 31–60: set economics, rules, and the target partner list
  3. Days 61–90: activate priority partners and track first pipeline

Business outcome

Create a clear path to partner-led growth with aligned economics, enablement, and channel rules.

Next steps

Book a conversation to talk through the role, your #1 goal, and where this experience plugs in as a full-time hire.