05 / INDIRECT STRATEGIES
Channel and partner leadership
Grow through partners with a clear plan
- Time to impact
- First 90 days
- Business outcome
- Create a clear path to partner-led growth with aligned economics, enablement, and channel rules.
What I bring
I bring the insight to decide where partners genuinely accelerate growth and the work ethic to build it properly — aligned economics, clear channel rules, and partner enablement that turns relationships into pipeline.
Where I fit
The organizations where this experience pays off fastest usually recognize these signs:
- Partners exist, but few bring real pipeline
- Direct and partner sellers compete for the same deals
- No one owns partner economics or enablement
What I own in the seat
- Assessing which partner types fit your buyers and motion
- Designing partner economics and rules of engagement
- Recruiting and enabling priority partners
- Tracking partner-sourced and partner-influenced pipeline
What the organization keeps
- A partner strategy with target partner profiles
- Channel rules that remove direct-versus-partner conflict
- A partner enablement kit
- Partner pipeline metrics in your regular revenue review
First 90 days
- Days 1–30: review current partners, deals, and conflicts
- Days 31–60: set economics, rules, and the target partner list
- Days 61–90: activate priority partners and track first pipeline
Business outcome
Create a clear path to partner-led growth with aligned economics, enablement, and channel rules.
Next steps
Book a conversation to talk through the role, your #1 goal, and where this experience plugs in as a full-time hire.