Sales and marketing alignment leadership

I bring the experience of working on both sides of the handoff — and the persistence to get sales and marketing working from one definition of a qualified lead, one handoff, and one set of pipeline metrics, so good leads stop getting lost.

The organizations where this experience pays off fastest usually recognize these signs:

• Sales rejects or ignores leads that marketing considers qualified
• Marketing is measured on volume while sales judges quality
• No one shares a view of conversion and speed by funnel stage

• Auditing lead-to-close conversion by funnel stage
• Facilitating sales and marketing leaders to one shared definition
• Designing and piloting the handoff with a group of reps
• Running the shared pipeline review going forward

• Shared lead qualification criteria and funnel stage definitions
• A handoff process with routing, follow-up timing, and a rejected-lead feedback loop
• A marketing-to-sales service agreement
• One shared pipeline dashboard both teams trust

1. Days 1–30: review the funnel data and interview both teams
2. Days 31–60: agree definitions and the handoff, then pilot it
3. Days 61–90: roll out across teams and track conversion weekly

Build a shared pipeline motion that keeps qualified opportunities from falling between sales and marketing.

Book a conversation to talk through the role, your #1 goal, and where this experience plugs in as a full-time hire.